Crimson meat stays a agency favorite with Northern Eire customers

Posted on Feb 8, 2023

Over ninety per cent of customers in Northern Eire (NI) report back to buy or eat beef, the Livestock and Meat Fee (LMC) has confirmed. 

The constructive statistic is drawn from a current unbiased omnibus survey, commissioned by LMC to look at the present consuming habits of NI customers and consider their consciousness of Northern Eire Farm High quality Assured (NIFQA) beef and lamb and familiarity with the LMC’s promoting marketing campaign, Good Sincere Meals – The Reality About Beef.  

Insights to client perceptions of NIFQA beef and lamb paint a satisfying constructive image based on LMC advertising and marketing and communications supervisor, Lauren Patterson. “Customers proceed to worth top quality, dietary pink meat with analysis proving that almost all of customers view NIFQA beef as having well being advantages. What’s extra, over three quarters of customers (77%) had been in settlement that NIFQA beef is a pure supply of nutritional vitamins and minerals.

“The dietary worth of pink meat is well-known. Beef and lamb are wonderful sources of protein, iron, potassium, phosphorus, zinc and a number of key B nutritional vitamins, that are important for wholesome development and upkeep. In some circumstances, animal-based produce like pink meat is the one supply of those vitamins or gives probably the most absorbable possibility for human consumption.”

An necessary side of LMC’s work is to coach and inform customers about pink meat. The Fee’s promoting marketing campaign, ‘The Reality About Beef’, is constructed round 4 key pillars, look after the surroundings, well being and vitamin, accountable beef farming and creating pleasurable dishes from completely different cuts of beef.

Lauren continued: “LMC has been on the forefront of main conversations about pink meat and our promoting marketing campaign proactively delivers solutions to key questions customers have about these subjects from trade consultants’ views.

“From a client viewpoint, put up marketing campaign monitoring analysis reveals consciousness of NIFQA beef merchandise sits at 84%. Our analysis has additionally proven that remarkably low ranges of customers choose to observe vegetarian and vegan diets, and this development has remained considerably static over the previous 4 years in Northern Eire. From a LMC perspective, it’s encouraging to see customers make aware and knowledgeable selections about pink meat and its function as a part of a sustainable balanced food regimen whereas additionally appreciating the world class beef and lamb produced by our native farmers.”

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